How to Up Your Cocktail Game on Instagram

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How to Up Your Cocktail Game on Instagram

So, you’ve spent your
lockdown period being productive and mastering your home cocktail skills, but
while they taste bang on, you just can’t seem to get a decent photo, when it
seems some folk can snap a vodka and cola and make it look incredible. And if
you can’t show off your mixology skills on social media, then what even is the
point?

Don’t worry, we’ve
all been there. You get served or make the most instagrammable boozy drink
imaginable, but the photos just don’t capture the magic. What can you do? Do
you need a better camera, fancy lighting? The simple answer is no, and we have
a few tips to help you get more likes on your latest creation.

1. Lighting

No, you don’t need expensive lighting to get a good
photo, but the right lighting is everything. It won’t matter if you’re using an
ancient iPhone 6 or a high-end DSLR if the lighting is poor.

The ideal situation is natural light, and a window
during the daytime is the sweet spot. But cocktail bars are notoriously lacking
in ample daylight. Don’t be tempted to use the flash on your smartphone either,
as it will just bounce back off the glass.

A good tip is to ask a friend to switch on the torch
function on their phone and aim it at the cocktail then try taking a photo.
Experiment with the direction of the light - from the side, above, even behind
- and see what works.

2. Work Your Angles

Don’t just pull out
your phone or camera and snap, think about the angle of attack. It will depend
on the drink and the glass it is served in, so try coming in low, or high,
close up, or shoot landscape instead of portrait. Maybe focus on the garnish,
or the glass if it’s particularly fancy!

3. Treat the Cocktail
as the Hero

Don’t go crazy with
props and backgrounds, unless the bar countertop is particularly
photographable. Remember that the drink is the subject and stick to that being
the focus of the photo.

You don’t need a fancy camera to get good photos, just
a bit of thought and consideration. Why not visit our Covent Garden cocktail
bar and get some practice!

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